#1
Google Ranking
for 'backpacking backpack'
6
Months
to top ranking
0
Today
rankings lost
The Starting Point
An online shop for outdoor gear with a clear niche: backpacking backpacks. The shop started with almost zero organic visibility in a competitive market.
The challenge: Competing against established outdoor retailers and large marketplaces and becoming visible for the main product.
The Challenge
- No visibility at the start of the collaboration
- Strong competition from large outdoor shops
- Product pages without SEO optimization
- Category structure not aligned with search intent
My Approach
What We Did
Buildup Phase
Technical audit, keyword research, initial optimizations on product and category pages.
Top Rankings Achieved
#1 for 'backpacking backpack', top 5 for other keywords. Traffic at all-time high.
Collaboration Ended
Client decided: 'We're at #1, why keep investing?'
Rankings Lost
Without maintenance, rankings fell continuously. Today: back at square one.
The Results
Success came faster than expected. Within 6 months, the shop reached #1 for the main keyword.
Rankings Achieved
- Backpacking backpack Position 1
- Buy trekking backpack Top 5
- Other product keywords Top 10
What Happened Next
After reaching top rankings, the client decided to end the collaboration. The logic: “We’re at #1, why keep investing?”
The Result After 12-24 Months Without SEO
- Rankings fell continuously
- Competition kept investing and overtook
- Today: Back at square one
What You Should Consider If You Have Similar Goals
- SEO is not a one-time project. While you stand still, others keep optimizing. Rankings won quickly must be actively defended.
- Google values freshness. Pages that are regularly maintained have an advantage over static content.
- The market constantly changes. New competitors, new products, new search trends. Those who don’t stay on it lose.
Want rankings that last long-term? Let’s talk about a sustainable strategy →