eCommerce SEO International SEO Technical SEO

Masori: International Car Audio Shop with Indexing Problems

Translation chaos eliminated and product pages optimized. Despite already high traffic level, several thousand additional clicks per month achieved.

Masori Logo
Client: Masori
Industry: eCommerce / Car Audio
Richard Roth

Case Study by

Richard Roth

+1000s

Clicks/Month

additional traffic

Intl.

Language Versions

now correctly indexed

Ongoing

Collaboration

continuous optimization

Google Search Console
Masori Google Search Console Development
Traffic increase after fixing indexing problems

The Starting Point

Masori is an established online shop for car audio and car hi-fi, specializing in subwoofers, amplifiers, and everything around sound in vehicles. The shop already had solid traffic, but technical problems lurked under the hood.

The main problem: An automatically installed translation app wasn’t working properly. Many international pages weren’t indexed at all or ranked significantly worse than they should.

The Challenge

  • Defective translation app prevented indexing of many pages
  • International versions were ignored by Google
  • Product pages didn’t rank even for their own brand names
  • High existing traffic means: Every percentage increase = thousands of clicks

My Approach

The Path to Results

Phase 1

Rebuilt Translation Infrastructure

Analysis of defective hreflang implementation, manual migration to reliable solution, language deployment correctly configured.

Phase 2

Ensured Indexing

All language versions are now recognized and indexed by Google.

Phase 3

Product Page Optimization

Keyword optimization of titles, unique descriptions, structured data, internal linking.

Phase 4

Technical SEO

Duplicate content eliminated, canonical tags and hreflang correctly implemented, Core Web Vitals optimized.

The Results

For a shop with already high traffic levels, every percentage increase makes a big difference.

What This Means for the Client

  • Traffic increase of several percent
  • Thousands of additional clicks per month
  • Significantly more indexed pages in all language versions
  • Products now rank for their own brand names

The Leverage with Large Shops

What would be maybe 50 additional clicks for a small shop means thousands for Masori. The percentage increase acts as a multiplier on existing traffic volume.

What You Should Consider If You Have an International Shop

  • Critically check translation apps. They promise easy localization, but if the technical implementation isn’t right, it hurts more than it helps.
  • Hreflang, canonicals, and indexing must be clean. Otherwise you lose international rankings.
  • Even established shops have untapped potential. A few percent increase can make a massive difference.

Do you have an international shop with translation problems? Let’s check the technical foundation →

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