SEO Consulting

SEO Consulting from a Freelancer – Strategy, Not a Standard Report

You want to know where your SEO really stands and what the next steps are, without a sales pitch and without guesswork. As an experienced SEO consultant, I give you an honest assessment, a clear priority list and sparring at eye level.

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32 reviews, 5/5 stars

5,0

32 reviews, 5/5 stars

5+

Years of experience

50+

Projects

100%

Job Success

"Excellent partner. Quickly understood my challenge and the results fully exceeded my expectations."

Good SEO consulting doesn't deliver an 80-page PDF that no one reads, it delivers clarity: where your website stands, which levers have the biggest effect, and in what order to tackle them. As an SEO consultant and freelancer, I work data-driven and transparently. You get an outside perspective from someone who has been doing SEO for 5+ years, plus the implementation if you want it.

When SEO consulting is worth it

„We invest in SEO but don't know if we're working on the right things."

„Our agency delivers reports, but no clear priority on what actually matters."

„Before the relaunch, we want to make sure we don't lose rankings."

„Our team does SEO on the side and needs someone to spar with and give direction."

What you take away from the consulting

No black box, just transparent decisions and a plan your team can execute.

Honest assessment

I tell you what really moves the needle and what doesn't, even if that means you can save some spend. No sales logic, just straight talk.

Clear prioritization

You don't get an endless to-do list, but a roadmap sorted by impact and effort. Afterwards you know exactly where to start.

Sparring at eye level

Whether for your in-house team or as a second opinion on an agency: I give direction, challenge assumptions and bring an experienced outside view.

SEO and AI search together

I look at your visibility in Google and in AI systems like ChatGPT and Perplexity, so your strategy stays future-proof.

How the consulting works

Structured, efficient and geared towards concrete decisions.

01

Goals & context

We clarify what you want to achieve, where you stand and which decisions are coming up. That makes the consulting concrete instead of generic.

02

Analysis

I review your website data-driven: technical SEO, content, rankings, competition and, where relevant, your visibility in AI answers.

03

Recommendations & roadmap

You get the key findings, a prioritized roadmap and clear recommendations, prepared to be understood by decision-makers and implementers alike.

04

Execution or guidance

On request, I implement the measures or guide your team through them. You decide how much support you need.

What I advise you on

SEO audit & status check

SEO strategy & roadmap

Technical SEO consulting

Content & keyword strategy

Relaunch & migration advice

GEO / AI visibility

Second opinion on your agency

Team sparring & training

Your SEO consultant

Richard Roth

I'm driven to build systems with a sustainable horizon rather than just deliver short-term numbers. At an agency I taught myself SEO and built a team, today I consult directly as a freelancer. Transparency matters to me: you always know what I'm working on and why I recommend something.

5+ years of SEO experience
50+ successful projects
100% Job Success Rate on Upwork
5/5 stars from 32 reviews

More about me

What clients say about working together

„Great work. Richard supported us with various SEO perspectives, including AI Search. I can recommend him without reservation."

D

David

„Working with Richard was pleasant all around. He proactively contributed his own ideas and suggestions, as a true SEO expert, not just a task executor. Always punctual, flexible, and solution-oriented. Clear recommendation!"

L

Lisa

Frequently asked questions about SEO consulting

What is SEO consulting?

SEO consulting analyzes your current situation and gives you a clear assessment and prioritization of which measures have the biggest effect. The goal is decision confidence, not a report that ends up in a drawer.

What does SEO consulting cost?

It depends on scope: a one-time audit with recommendations, a strategy workshop or ongoing sparring. As a freelancer I work without agency overhead. In the first call we clarify which format fits your goal.

What is the difference between SEO consulting and implementation?

Consulting delivers analysis, strategy and prioritization. Implementation puts those recommendations into practice. I offer both: you can book consulting only, or have me implement the measures directly.

Do you also advise in-house teams or as a second opinion?

Yes. Many clients bring me in as a sparring partner for their own team or as an independent second opinion on an existing agency. An experienced outside view often quickly reveals where the potential lies.

Do you also advise on AI search and GEO?

Yes. On request, I assess how visible your brand is in ChatGPT, Perplexity and Google AI Overviews. You'll find more on the GEO Freelancer page.

Which businesses is the consulting suited for?

For businesses, shops and teams that want to approach SEO strategically, whether at the start, before a relaunch or with an existing setup. From local service providers to growing eCommerce.

Ready for clarity in your SEO?

Tell me where you stand and which decision is coming up. I'll get back to you within 24 hours to discuss what consulting could look like.