SEO Freelancer

SEO Freelancer for Businesses, Shops & Teams

You want more organic traffic, but without agency overhead and without building an in-house SEO team. As an experienced SEO freelancer, I take care of strategy, technical SEO and content personally, with one point of contact instead of shifting responsibilities.

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32 reviews, 5/5 stars

5,0

32 reviews, 5/5 stars

5+

Years of experience

50+

Projects

100%

Job Success

"Excellent partner. Quickly understood my challenge and the results fully exceeded my expectations."

An SEO freelancer is the flexible alternative to an agency: you get the same scope of strategy, technical SEO and content, but directly from the person doing the work. I have been in SEO for 5+ years, from agency team lead to freelancer, and delivered more than 50 projects for eCommerce, B2B and local service providers. And I consistently think SEO together with AI search, so you become visible in ChatGPT and Perplexity too.

When an SEO freelancer is right for you

„We spend a lot on ads, but the moment the budget stops, the traffic collapses."

„An agency is too expensive and impersonal for us, an in-house team too much effort."

„We get reports, but no one actually implements the recommendations."

„We want one point of contact who really knows our project."

Why a freelancer instead of an agency?

Less overhead, more execution, a direct line to the person who delivers.

One point of contact

No account manager, no rotating juniors. You talk to the person who knows your website and does the work themselves.

Strategy and execution

I don't just deliver audits and recommendations, I implement them. Technical SEO, content and structure from one source.

SEO and GEO thought together

I optimize for Google and for AI search systems, so you don't miss the share of users who already search with ChatGPT and Perplexity.

Network when needed

For PR, backlinks or development, I tap into a proven network, without you having to search or coordinate.

How the collaboration works

Clearly structured, transparent and tailored to your project.

01

Intro & analysis

We talk about your goals. I analyze your starting point, competition and potential, and give a realistic estimate of what is possible.

02

Strategy & roadmap

You get a prioritized roadmap: keyword and content strategy, technical foundation and the order in which we proceed.

03

Execution

I implement the measures or work closely with your team. Technical SEO, content and internal structure, step by step.

04

Monitoring & development

We measure results, draw learnings and keep developing the strategy, instead of delivering once and disappearing.

How I support you

SEO strategy & roadmap

Keyword & prompt research

Technical SEO & audits

Content SEO & SEO copywriting

On-page & structure optimization

GEO / AI-ready SEO

Local SEO

Monitoring & reporting

Your SEO freelancer

Richard Roth

SEO isn't a job I just complete, it's a puzzle I want to solve. At an agency I taught myself SEO completely and built a team. Today I work as a freelancer directly with my clients, transparently and data-driven. And I prefer to build systems with a long-term horizon rather than just deliver short-term numbers.

5+ years of SEO experience
50+ successful projects
100% Job Success Rate on Upwork
5/5 stars from 32 reviews

More about me

What clients say about working together

„Great work. Richard supported us with various SEO perspectives, including AI Search. I can recommend him without reservation."

D

David

„Working with Richard was pleasant all around. He proactively contributed his own ideas and suggestions, as a true SEO expert, not just a task executor. Always punctual, flexible, and solution-oriented. Clear recommendation!"

L

Lisa

Frequently asked questions about the SEO freelancer

What does an SEO freelancer do?

An SEO freelancer independently handles search engine optimization for businesses: strategy, keyword and content work, technical SEO and monitoring. Unlike with an agency, you work directly with the person doing the implementation.

What does an SEO freelancer cost?

It depends on scope and model: hourly rate, project fee or monthly support. As a freelancer I work without agency overhead, so more of the budget goes into the actual work. In the intro call I give a realistic estimate of what your goal requires.

Freelancer or agency, which is better?

Both have their place. An agency scales broad teams, a freelancer offers specialization, direct contact and less overhead. If you want one point of contact who owns both strategy and execution, a freelancer is often the better choice.

How quickly do you see results?

SEO is a marathon, not a sprint. Initial improvements are often visible after two to three months, significant results typically after six to twelve months. This depends on the starting point and competition.

Do you also optimize for AI search like ChatGPT?

Yes. I combine classic SEO with GEO (Generative Engine Optimization), so you become visible in ChatGPT, Perplexity and Google AI Overviews too. You'll find more on the GEO Freelancer page.

Do you also work with smaller businesses?

Yes. From local service providers to growing eCommerce shops, I adapt scope and approach to your situation and budget.

Ready for sustainable growth?

Tell me about your project and your goals. I'll get back to you within 24 hours to discuss how I can help.