SEO & GEO Freelancer
Richard Roth
Richard Roth is an SEO and GEO freelancer with over five years of experience. He has delivered more than 50 projects, from local service businesses to international online shops, with a 100 percent job success rate on Upwork. His focus is on sustainable organic growth and on visibility in AI search systems like ChatGPT and Perplexity. Many agencies book him as a white-label partner who delivers behind the scenes while the client relationship stays with the agency.
Articles by Richard
GEO Checklist: Become Visible in AI Answers in 8 Steps
A practical GEO checklist: in 8 steps, make your brand visible as a source in ChatGPT, Perplexity and Google AI Overviews. Ready to work through.
What Does a GEO Freelancer Cost? Prices and Models
What a GEO freelancer costs depends on the model: audit, project or ongoing support. Here is how to budget for GEO realistically, without agency overhead.
What Is GEO (Generative Engine Optimization)? Simply Explained
GEO stands for Generative Engine Optimization: optimizing to be recommended in AI answers from ChatGPT, Perplexity and Google AI. Here is how it works.
How to Get Recommended by ChatGPT: 6 Ways to More AI Visibility
How your brand gets recommended as a source in ChatGPT and Perplexity: clear facts, strong entities, trust signals and clean technology.
Outsourcing SEO: Is It Worth It for Agencies?
Outsource SEO instead of building it in-house: when SEO outsourcing pays off for agencies, which models exist and what to look for in a partner.
SEO vs. GEO: The Difference Simply Explained
SEO gets you into the search results, GEO into the AI answer. What sets SEO and GEO apart, what they share, and when you need both.
What Is White Label GEO? AI Visibility Under Your Branding
White label GEO: a partner makes your agency's clients visible in ChatGPT, Perplexity and Google AI, under your branding. Here's how it works.
What Is White Label SEO? Definition, Process and Benefits
White label SEO: an external partner does the SEO work, the result goes to your client under your branding. Here's how it works.
How Much Does White Label SEO Cost? Pricing Models and Margins
What white label SEO costs depends on the model: hourly, per project or retainer. How to calculate your markup and margin as an agency.