About me

SEO freelancer with passion

SEO freelancer with over 5 years of experience. At an agency, I taught myself SEO completely independently and built my own team. Today I work full-time as a freelancer and help businesses become visible on Google and AI search systems.

Richard Roth, SEO Freelancer

My journey

Today

Full-time SEO Freelancer

I work with clients from various industries: eCommerce, B2B SaaS and local service providers. My focus is on holistic SEO that also works for AI search systems.

Before

Agency: Self-taught SEO

At a digital agency, I taught myself SEO completely autodidactically and built my own SEO team. Technical audits, content strategies, international rollouts.

The beginning

First SEO projects

It all started with my own projects. The fascination with how organic traffic works has never let me go. Learning by doing.

My achievements

  • 100% success rate on Upwork
  • Top Rated Talent on Upwork
  • Launched own SEO app for Shopify
  • 50+ successful projects in 5 years
  • 5/5 stars from over 30 reviews

My work style

SEO is not a one-size-fits-all solution. But these values guide me in every project.

Transparency

No black box. You always know what I'm working on and why.

Data-driven

Decisions are based on data, not gut feeling.

Future-oriented

SEO for Google AND AI search systems. Thinking about tomorrow today.

Partnership

I work with you, not just for you.

What I work with

Proven tools plus custom AI solutions for modern workflows.

Ahrefs

Backlinks & Keywords

Sistrix

Visibility

Semrush

Competitor Analysis

Screaming Frog

Technical SEO

Google Search Console

Performance

Claude Code

AI Development

AI-optimized workflows: AI is the future and I use it to optimize and automate my processes. This means higher accuracy and faster results. Nevertheless, everything is subject to my final check – AI results are not passed on unchecked.

What drives me

SEO fascinates me because it combines analytical and creative skills. I enjoy connecting with like-minded people who are passionate about growth and enjoying the process of building long-term success.

As an SEO content writer, I've authored books, written numerous SEO articles for online magazines, and am a partner in a knowledge portal for renewable energy. With my SEO copywriting, you don't just get keywords on your page – you convince your target customers of your services.

I'm driven to build systems with a sustainable horizon – rather than just achieving short-term results. SEO isn't a job I just complete. It's a puzzle I want to solve. Every website has its own story, its own challenges. And the rules are constantly changing: Google updates, AI Overviews, new search systems like ChatGPT and Perplexity.

That's exactly what makes it exciting: Those who only optimize for Google today are missing half the picture. My approach: SEO that works for both traditional search engines and AI systems. Future-proof.

Let's work together

Looking for an SEO partner who understands your project and delivers real results? Let's talk.