About me
One contact, from the first call to the reporting
I taught myself SEO at a digital agency and built a team there. Today I do it full time on my own, for companies, agencies and in-house teams.
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- Job success
Background
How I got here
- The beginning
First websites of my own
It started with my own projects. No course, no role model, just trying out what brings organic traffic and what does not.
- Agency
Learned SEO, built a team
At a digital agency I taught myself SEO and later built a team of my own. Technical audits, content strategies, international rollouts.
- After that
UX, conversion and web design
Rankings alone often were not enough. Through UX and conversion work I slid into web design and started building sites myself instead of only optimising them.
- Today
GEO added, freelancing full time
When AI search arrived I added GEO. Early enough to know today what actually works there and what is only claimed.
How I work
Proven craft, extended with AI
The fundamentals stay the same as they have been for years. On top comes what is possible today and hardly anyone uses.
Classic SEO
Rankings, competition, technology and real search data. Without this foundation any AI optimisation is pointless.
- Ahrefs Backlinks & Keywords
- Sistrix Visibility
- Semrush Competition
- Screaming Frog Technical
- Search Console Real search data
- GA4 Behaviour
How I work on it
- Transparency
- No black box. You always know what I am working on and why.
- Data driven
- Decisions are based on data, not on gut feeling.
- Partnership
- I work with you, not just for you.
Extended with AI visibility
Measuring whether AI systems name you, and building tools that turn visitors into enquiries.
- DataForSEO Measuring AI answers & citations
- Claude Code Analysis & development
- n8n Automation
Where AI helps, and where it does not
AI handles research, data analysis and first drafts. It does not decide and it does not publish. Every number and every statement goes through my own check first.
What drives me
Why SEO of all things
SEO fascinates me because it combines analytical and creative skills. I enjoy connecting with like-minded people who are passionate about growth and enjoying the process of building long-term success.
As an SEO content writer, I've authored books, written numerous SEO articles for online magazines, and am a partner in a knowledge portal for renewable energy. With my SEO copywriting, you don't just get keywords on your page – you convince your target customers of your services.
I'm driven to build systems with a sustainable horizon – rather than just achieving short-term results. SEO isn't a job I just complete. It's a puzzle I want to solve. Every website has its own story, its own challenges. And the rules are constantly changing: Google updates, AI Overviews, new search systems like ChatGPT and Perplexity.
That's exactly what makes it exciting: Those who only optimize for Google today are missing half the picture. My approach: SEO that works for both traditional search engines and AI systems. Future-proof.
Voices
Growing together
Professional, competent and always clear: Richard explained every step of the SEO work so I always knew what we were working on and why.
Great work. Richard supported us with various SEO perspectives, including AI Search. I can recommend him without reservation.
Richard's work was exceptional. His improvement suggestions for our website SEO were concrete and directly actionable. I will hire him again.
Currently taking on new projects
Let's work together
Looking for someone who understands your project and owns the execution? Tell me briefly what it is about. Reply within 24 hours.