SEO Freelancer More traffic and more enquiries from Google

You want more organic traffic without building an SEO team of your own. As an experienced SEO freelancer I handle strategy, technology and content personally, as your one consistent contact with a clear roadmap.

Sichtbar werden in: Google, ChatGPT, Perplexity, Bing, Gemini, Claude
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Richard completely reworked our SEO strategy. After six months we had tripled our organic traffic. The investment more than paid off.

Michael S.

Lieferung Umsetzung und Reporting aus einer Hand
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Richard Roth, SEO und GEO Freelancer

Your SEO specialist with more than five years of experience

As your SEO freelancer I am the flexible alternative to an agency: you get the same scope of strategy, technical SEO and content, but directly from the person who also does the work. I have been doing this for over five years, first as a team lead at a digital agency, today full time as a freelancer, and have delivered more than 80 projects for e-commerce, B2B and local service businesses.

I think about SEO together with AI search throughout. So you are not only found in Google, you also show up in the answers of ChatGPT and Perplexity.
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Schreib mir kurz, worum es geht. Ich melde mich innerhalb von 24 Stunden mit einer ehrlichen Einschätzung, ob und wie ich dir helfen kann.

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5,0 von 5 aus 30+ Bewertungen

I usually respond within 24 hours.

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When does an SEO freelancer make sense? Freelancer vs. agency vs. in-house

The three routes to better SEO compared, with honest pros and cons.

Freelancer

Recommended
  • One consistent contact who does the work
  • Specialist rather than generalist
  • No agency overhead in the hourly rate
  • Scales flexibly with your needs
  • SEO and GEO from one source
  • Limited capacity on very large projects

Agency

  • Large teams and plenty of resources
  • Scalable for very large projects
  • Established processes and reporting
  • High overhead, more expensive hourly rates
  • Changing contacts instead of consistent support
  • Execution often by junior staff
  • Longer decision paths

In-house

  • Full control within your own team
  • Knowledge stays in the company
  • Short internal paths
  • Significant time alongside day-to-day business
  • Specialist knowledge often missing, long learning curve
  • Tool and training costs
  • Mistakes cost rankings and time

Ablauf

How working together runs

Clearly structured, transparent and tailored to your project.

  1. 01

    Intro & analysis

    We talk about your goals. I analyse your starting point, competition and potential and give a realistic estimate of what is possible.

  2. 02

    Strategy & roadmap

    You get a prioritised roadmap: keyword and content strategy, technical basis and the order in which we proceed.

  3. 03

    Execution

    I implement the measures or work closely with your team. Technology, content and internal structure, step by step.

  4. 04

    Monitoring & development

    We measure the results, draw learnings and keep developing the strategy, instead of delivering once and disappearing.

Who I do SEO for

The levers differ by business model. That is why the work looks different in these three cases.

Local businesses

Trades, practices, law firms and service providers with a fixed catchment area. Visibility is decided in Google Maps and in the local results, not in a nationwide ranking.

  • Google Business Profile optimised
  • Landing pages per location and service
  • Reviews and consistent business data

B2B and B2C companies

Companies that want to win clients through their website, whether the decision takes minutes or months. What matters is whether your site covers the topics your audience actually searches for, and whether it answers the question better than the competition.

  • Topics covered instead of single pages
  • Content along the buying decision
  • Technical basis that scales

E-commerce

From a manageable range to a large catalogue. Category and product pages have to be found and convince at the same time. Where the bigger lever sits, in content or in technology, shows itself case by case.

  • Category and product pages with substance
  • Clean indexing, whatever the catalogue size
  • Experience with Shopify, Shopware and WooCommerce

How I support you

Pick an area to see what it actually involves.

Before anything gets implemented, we clarify where you stand and where the biggest levers are. I analyse your starting point, competition and potential and translate that into a prioritised roadmap. So you work on what actually has an effect, rather than on an arbitrary list of tasks.

  • Clear priorities instead of scattergun
  • Roadmap matching goals and budget
  • Measurable milestones

What clients say about working together

5,0 aus 32 Bewertungen
Through the A/B tests and optimizations we increased our conversion rate by 23%. The collaboration was structured and results-driven.
Andreas H.
Richard supported us strongly with SEO and A/B testing. For some of our products we achieved a 13% conversion uplift while making performance more stable.
Daniel H.
Great work. Richard supported us with various SEO perspectives, including AI Search. I can recommend him without reservation.
David R.

Häufige Fragen

Frequently asked questions about SEO freelancing

What does an SEO freelancer do?

An SEO freelancer takes over strategy, technical optimisation and content so a website gets found better in search engines. Unlike an agency you work directly with the person doing the work, without account management in between.

Freelancer or agency, which is better?

It depends on the project size. For very large projects with many parallel work streams an agency has more resources. For everything below that a freelancer usually offers more expertise per euro, because there is no overhead and the person you talk to is the person who delivers.

How quickly do you see results?

Technical improvements often show within weeks. For stable rankings on competitive terms you should plan for six to twelve months. How fast it goes depends on your starting point, your competition and how consistently the measures get implemented.

What does an SEO freelancer cost?

That depends on scope and intensity, from a one-off audit to ongoing monthly support. The most honest answer comes after a first look at your site and your market, because only then is the effort realistic to estimate.

Do you also work with international websites?

Yes. International SEO, hreflang and country-specific content are part of the work. One of my projects is an international car hi-fi shop where exactly these translation and indexing issues were the core problem.

Do you also handle AI search?

Yes. I think about classic SEO and AI visibility together, because both draw on the same basis. You will find more on the page GEO Freelancer.

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Tell me briefly about your project and where it is stuck. I will get back to you within 24 hours with an honest assessment.

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