Honest assessment
I tell you what really has leverage and what does not, even if that means you can save yourself some spending. No sales logic, just plain talk.
SEO & GEO Consulting Clarity about what you should really be working on
You want to know where you actually stand in Google and in AI search and what the next steps are. You get an honest assessment, a roadmap sorted by impact and sparring at eye level.
Sichtbar werden in: Google, ChatGPT, Perplexity, Bing, Gemini, Claude
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Your outside view on the project
Good SEO consulting does not deliver an 80-page PDF nobody reads, it delivers clarity: where your website stands, which levers have the biggest effect, and in which order you tackle them. As your consultant I work data-driven and transparently. You get the view of someone who has been doing SEO for over five years and is not stuck inside your project, with the execution on top if you want it.
And I do not only look at Google. Which content an AI cites and which it skips follows its own rules. Both belong in the same strategy today, otherwise you optimise past half the market.
And I do not only look at Google. Which content an AI cites and which it skips follows its own rules. Both belong in the same strategy today, otherwise you optimise past half the market.
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Results from my projects
Projects that started with exactly this analysis and prioritisation.
Top 10 Rankings for All Programs University Dresden: Making Study Programs Visible
Local SEO for a Dresden university. Optimization of main keywords and visibility building for all study programs.
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#1 Ranking (temporary) Backpacking Shop: From 0 to #1 – And Why That's Not Enough
SEO success for an outdoor shop with #1 ranking for 'backpacking backpack'. Why the client lost the rankings anyway and what this teaches about SEO.
Read case study
7,392 Clicks | €2,246 Value Resume Writer: From <100 to 7,400+ Clicks
Complete SEO buildup for a career service. Content strategy and technical optimization led to €2,246 traffic value and 344 AI Citations.
Read case studyWhat you take away from the consulting
No black box, but decisions you can follow and a plan your team can implement.
Clear prioritisation
You do not get an endless to-do list but a roadmap sorted by impact and effort. Afterwards you know exactly where to start.
Sparring at eye level
Whether for your in-house team or as a second opinion on an agency: I classify, question and bring an experienced outside view.
SEO and AI search together
I look at your visibility in Google and in AI systems like ChatGPT and Perplexity, so your strategy holds up.
Ablauf
How the consulting runs
Structured, efficient and aimed at concrete decisions.
- 01
Goals & context
We clarify what you want to achieve, where you stand and which decisions are pending. That makes the consulting concrete rather than general.
- 02
Analysis
I examine your website on data: technology, content, rankings, competition and, where relevant, your visibility in AI answers.
- 03
Recommendations & roadmap
You get the key findings, a prioritised roadmap and clear recommendations, prepared so both decision makers and implementers can use them.
- 04
Execution or guidance
On request I implement the measures or guide your team through them. You decide how much support you need.
What I advise you on
Pick an area to see what it actually involves.
Before we talk about measures, we clarify where you stand today. I check technology, content, rankings and competition and tell you where you really are, even if the result is uncomfortable.
- Solid numbers instead of gut feeling
- The three biggest issues named
- Understandable for decision makers too
The analysis turns into a plan. You get a roadmap sorted by impact and effort with clear milestones that your team can work from directly.
- Sorted by impact, not by effort
- Matching budget and capacity
- Directly actionable for your team
When crawling, indexing or loading time slow you down, no content will work. I find the technical blockers and explain to your team or agency exactly what needs doing.
- Blockers found and prioritised
- Actionable tickets instead of jargon
- Direct alignment with development
Which topics are worth it and which only cost time? I derive from real search demand what you should write about, in which order and with which goal.
- Topics along real demand
- Focus on purchase intent
- An editorial plan instead of an idea list
A relaunch is the most common cause of sudden ranking losses. I support you before, during and after, so visibility survives the move.
- Risks spotted before go-live
- Redirect concept and checklist
- Monitoring after the move
I check whether and how your brand appears in ChatGPT, Perplexity and the AI answers in Google, and what it would take for it to show up there as a source.
- Real prompts tested
- Gaps against the competition named
- Concrete measures instead of buzzwords
You pay monthly and are unsure whether the work is right? I look at it neutrally, classify reports and measures and tell you what is missing or excessive.
- Neutral assessment of the work
- Reports translated into plain language
- Arguments for the next conversation
If SEO is to run in-house, your team needs knowledge and someone to review their work. I bring both, in fixed sessions or on demand.
- Training tailored to your project
- A consistent contact for questions
- Knowledge stays in the company
What clients say about working together
Through the A/B tests and optimizations we increased our conversion rate by 23%. The collaboration was structured and results-driven.
Richard supported us strongly with SEO and A/B testing. For some of our products we achieved a 13% conversion uplift while making performance more stable.
Great work. Richard supported us with various SEO perspectives, including AI Search. I can recommend him without reservation.
Häufige Fragen
Frequently asked questions about SEO consulting
What is the difference between consulting and ongoing SEO support?
Consulting answers the question of what should happen and in what order. Ongoing support means I implement it as well. Many projects start with consulting and only then decide how much execution they hand over.
Who is SEO consulting for?
For companies that already invest in SEO and want to know whether they are working on the right things, for in-house teams that need sparring, and for anyone facing a bigger decision such as a relaunch.
What do I get at the end?
A prioritised roadmap with the key findings and clear recommendations, prepared so your team can work from it directly. Not an 80-page PDF, but the decisions that matter.
Can you also review our agency?
Yes, that is a common reason to get in touch. I look at the work neutrally, classify reports and measures and tell you what is missing or unnecessary. You get arguments for your next conversation, not a sales pitch for myself.
How long does a consulting engagement take?
A status check with a roadmap usually takes one to three weeks depending on the size of the site. Ongoing sparring runs in fixed intervals, often monthly.
Does the consulting also cover AI search?
Yes. I test real prompts and check whether your brand appears in the answers of ChatGPT, Perplexity and Google AI. Both belong in the same strategy, see GEO Freelancer.
Related articles from the blog
Outsourcing
Outsourcing SEO: Is It Worth It for Agencies?
Outsource SEO instead of building it in-house: when SEO outsourcing pays off for agencies, which models exist and what to look for in a partner.
GEO & AI SearchSEO vs. GEO: The Difference Simply Explained
SEO gets you into the search results, GEO into the AI answer. What sets SEO and GEO apart, what they share, and when you need both.
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Tell me briefly about your project and what is pending. I will get back to you within 24 hours with an honest assessment.
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