More and more people put their buying question straight to an AI instead of working through ten blue links. As your GEO freelancer I make sure your brand appears in those answers as a source and gets recommended.
Your GEO specialist for AI search
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Three projects measurably present in AI answers: 653, 344 and 265 AI citations in Google AI Overviews, AI Mode and ChatGPT.
18,000+ Clicks/Day (Peak) SEO takeover of an established gold and silver marketplace. Structured SEO program led to 834,000+ clicks and €91,000 traffic value.
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7,392 Clicks | €2,246 Value Complete SEO buildup for a career service. Content strategy and technical optimization led to €2,246 traffic value and 344 AI Citations.
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4,358 org. traffic | €6,440 value Local SEO for a Dresden funeral home. Built from scratch with 808 ranking keywords and €6,440 traffic value.
Read case studyThe three routes to visibility in AI search compared, with honest pros and cons.
Ablauf
From measuring what the AI says today to ongoing monitoring.
I test the questions your audience would actually ask and record who gets mentioned and who does not.
We define which topics and prompts you should be recommended for as a source, and derive the measures from that.
AI-ready content, entity and E-E-A-T signals, structured data and off-site mentions, all aimed at AI systems.
The same prompts at fixed intervals, so it becomes visible whether your mentions actually change.
How an AI refers to you depends on your business model. That is why the work looks different in these three cases.
People searching in a region increasingly ask the AI instead of the map. For your brand to appear in those answers as the local solution, your data has to be consistent across all sources.
With offerings that need explaining, the AI increasingly handles the shortlisting. What matters is whether it knows your company as a solution and can back up your claims.
Product recommendations happen more and more in chat rather than in the shop. For your products to appear there at all, they need clean data and citable content.
Pick an area to see what it actually involves.
First we establish where you stand today. I systematically test the prompts your audience really enters and document whether and how your brand appears in the answers. That creates a baseline against which every bit of progress can be read.
AI systems work with entities rather than keywords. They need to understand who you are, what you stand for and what you are connected to. I make sure your brand becomes recognisable as a distinct entity, on your website and beyond.
Content an AI can cite well is clearly structured, answers questions directly and backs up its statements. I restructure existing content and plan new content so it works as a source, without becoming unreadable for people.
Schema.org markup translates your content into a form machines can read unambiguously. I set up the right types cleanly, from Organization and Person to FAQ and Product, and keep them error free.
AI systems prefer sources they trust. That requires visible authorship, traceable expertise and mentions in the right places. I build these signals deliberately rather than going for volume.
What AI crawlers cannot reach, they cannot cite. I check accessibility, loading time and crawling for the relevant bots and set up a clean llms.txt that names your most important content.
GEO can be measured, just differently from rankings. I retest your prompts at fixed intervals and record how mentions and citations develop. So you see in black and white whether the work is landing.
GEO does not replace classic SEO, it builds on it. I keep both together so the same work pays off in Google and in AI search, instead of opening two separate construction sites.
Through the A/B tests and optimizations we increased our conversion rate by 23%. The collaboration was structured and results-driven.
Richard supported us strongly with SEO and A/B testing. For some of our products we achieved a 13% conversion uplift while making performance more stable.
Great work. Richard supported us with various SEO perspectives, including AI Search. I can recommend him without reservation.
Häufige Fragen
A GEO freelancer is an independent specialist for Generative Engine Optimization, the optimisation for AI search systems such as ChatGPT, Perplexity and Google AI Overviews. Instead of going through an agency you work directly with the person doing the implementation.
Classic SEO gets you into the search results of Google. GEO gets you into the generated answer of an AI. Both share a clean technical and editorial basis, but GEO adds entities, E-E-A-T signals and content that AI systems can cite well. The detailed comparison is in the article SEO vs. GEO.
Through clearly structured, fact-based content, a strong brand and entity presence, trustworthy mentions on other sites and technical cleanliness. AI systems prefer sources that are unambiguous, current and authoritative on the topic. That is exactly what I work on for your brand.
Yes, though differently from classic rankings. I test real prompts systematically and document whether and how your brand is mentioned in AI answers. That makes progress tangible over time and presentable in a report.
That depends on scope: a one-off audit, a project or ongoing support. As a freelancer I work without agency overhead, so more of your budget goes into the actual work. I have broken the models down in the article What does a GEO freelancer cost?.
No. GEO complements SEO, it does not replace it. Most companies benefit from the combination. If you need the classic basis first, you will find it on the page SEO Freelancer.
GEO stands for Generative Engine Optimization: optimizing to be recommended in AI answers from ChatGPT, Perplexity and Google AI. Here is how it works.
GEO & AI SearchWhat a GEO freelancer costs depends on the model: audit, project or ongoing support. Here is how to budget for GEO realistically, without agency overhead.
GEO & AI SearchA practical GEO checklist: in 8 steps, make your brand visible as a source in ChatGPT, Perplexity and Google AI Overviews. Ready to work through.
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Tell me what you offer and to whom. I will get back to you within 24 hours with an honest assessment.
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