Trades & construction
People looking for a tradesperson rarely search nationwide. What matters is availability, reviews and whether your services exist as pages at all.
- A page per trade
- Catchment area clearly covered
- Reviews that trigger enquiries
Local SEO Get found when someone nearby is searching
Most local searches end in the map section, not in the list of links. I make sure your business appears where the decision is actually made.
Sichtbar werden in: Google, ChatGPT, Perplexity, Bing, Gemini, Claude
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Your contact for local visibility
Local SEO is the optimisation for searches with a regional reference, so everything with „near me“, with a place name or with a location in the background. That is usually decided in the map section above the organic results, the local pack. Anyone not listed there does not exist for many searchers.
I have been working in SEO for over five years and have looked after local projects from a funeral home to a university. You do not get an account manager, you get the person who actually touches your profile, your pages and your reviews. How I work in general is described on SEO Freelancer.
I have been working in SEO for over five years and have looked after local projects from a funeral home to a university. You do not get an account manager, you get the person who actually touches your profile, your pages and your reviews. How I work in general is described on SEO Freelancer.
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Results from my projects
Three local projects, each with the numbers from Search Console and Sistrix.
4,358 org. traffic | €6,440 value Funeral Home Dresden: From Zero to 4,300+ Organic Visitors
Local SEO for a Dresden funeral home. Built from scratch with 808 ranking keywords and €6,440 traffic value.
Read case study
Position 1-3 in 2.5 Months Personal Trainer Dresden: From Page 2 to Position 1-3
Complete website relaunch with new SEO and UX concept. Top rankings for all relevant local keywords within 2.5 months.
Read case study
Top 10 Rankings for All Programs University Dresden: Making Study Programs Visible
Local SEO for a Dresden university. Optimization of main keywords and visibility building for all study programs.
Read case studyAblauf
How your local SEO project runs
From the current state in your area to ongoing support.
- 01
Location analysis
I check which searches in your area you currently appear for and which you do not, and who is taking your places in the local pack.
- 02
Profile & data
Google Business Profile, categories, services, opening hours and business data are set up completely and consistently across all sources.
- 03
Pages & content
Locations and services get their own pages with real content, instead of one page trying to be everything at once.
- 04
Reviews & signals
We build a route through which reviews come in regularly, and strengthen the mentions that count locally.
- 05
Measure & adjust
You see monthly how calls, direction requests and rankings in your area develop, and we adjust where it is stuck.
Who local SEO is worth it for
Whenever your customers come from a limited radius.
Practices & law firms
In health and law, trust decides. Google judges particularly strictly here how complete and contradiction-free your presence is.
- Complete profile with no gaps
- Consistent data across all directories
- Professional depth instead of boilerplate
Service providers & chains
Whether one location or twenty: each needs its own page and its own profile, otherwise your locations compete against each other.
- One page per location
- No competition within your own house
- Scales even with many branches
How I support you
Pick an area to see what it actually involves.
For local searches the profile is the most important surface you own. I set up categories, services, attributes and posts so Google understands what you want to be shown for.
- Categories and services complete
- Photos, hours and attributes maintained
- Ongoing posts instead of a dead listing
A page meant to cover all locations and services at once ranks for none of them. I build a page with its own real content for each combination of place and service.
- One page per place and service
- Content instead of swapped place names
- Internal linking that distributes strength
Name, address and phone number have to be identical everywhere, from Google through industry directories to your own website. Contradictions cost trust and rankings.
- Consistent data across all sources
- Relevant directories instead of volume
- Old and duplicate listings cleaned up
Locally, reviews are one of the strongest levers and at the same time the most neglected. We build a routine that brings in reviews regularly without annoying your customers.
- A fixed routine instead of chance
- Replies that convince new customers
- Handling negative reviews
For search engines and AI systems to recognise your location without doubt, the markup has to be clean. LocalBusiness schema, opening hours and location data belong on the page in machine-readable form.
- LocalBusiness schema set correctly
- Location data machine readable
- Technical errors fixed
In your area you compete with a manageable number of businesses. I look at why they are ahead of you and derive from that what is missing on your side.
- Concrete gaps instead of generalities
- Realistic assessment of your chances
- Prioritised by effort and impact
More and more people ask the AI instead of the map, and its recommendations very often draw on Google Maps first. So your profile has to convince not only Google but an AI as well.
- Maps listing maintained as the first source
- Content an AI can draw on
- Early in a young field
Local visibility shows up not only in rankings but in calls, direction requests and clicks to your website. I report exactly those numbers, not arbitrary positions.
- Calls and directions, not just rankings
- Development visible over time
- Monthly and understandable
What clients say about working together
Through the A/B tests and optimizations we increased our conversion rate by 23%. The collaboration was structured and results-driven.
Richard supported us strongly with SEO and A/B testing. For some of our products we achieved a 13% conversion uplift while making performance more stable.
Great work. Richard supported us with various SEO perspectives, including AI Search. I can recommend him without reservation.
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Frequently asked questions about local SEO
What is local SEO?
Local SEO is the optimisation for searches with a regional reference. It is less about classic rankings and more about the map section above the results, the local pack. For local queries, that is where it is decided who gets contacted. In parallel, part of those searches is moving into AI systems that end up drawing on the same sources, see Local GEO.
How long does local SEO take to work?
Faster than classic SEO. Completing an incomplete Google Business Profile often shows an effect within weeks. For stable positions in the local pack you should plan three to six months, depending on how competitive your area is.
Do I need a separate page for every location?
Yes, if the locations should be found independently. A page meant to cover several towns at once usually ranks for none of them. What matters is that each location page has real, distinct content and is not just a swapped place name.
How important are reviews for local SEO?
Very, and in two ways. They influence whether you appear in the local pack, and they decide whether someone picks you once you do. That is why a fixed routine for collecting reviews belongs to the work.
Is local SEO worth it without a shop or office?
Yes. What matters is not premises but a catchment area. Tradespeople, mobile service providers and consultants benefit just as much, as long as it is clear which area they serve. Google offers a service area setting for exactly this.
What does local SEO cost with you?
That depends on scope: a one-off setup of profile and location pages is something different from ongoing support with review management and reporting. The best approach is to look at your area and your competition together, then the number becomes concrete.
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