Pricing

What SEO costs with me

Ongoing work starts at $1,190 a month. What you get for it depends on what the project is. So below are the packages per area, with a concrete scope instead of hour bundles.

Ongoing work

Prices are the same across all areas. What differs is the deliverables. Pick your area.

For businesses with a catchment area: trades, practices, law firms, hospitality, local service providers.

Foundation

One location, the basics are not in place yet.

from $1,190

per month

  • Google Business Profile set up and optimised, you keep it maintained
  • Homepage and your most important service pages optimised locally
  • Business details unified, the key directory entries corrected
  • Technical basis and LocalBusiness schema
  • Monthly report on Maps views, calls and rankings
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Custom

Several locations or a branch structure.

custom, from $2,490

per month

  • Everything from Growth
  • Systematic rollout of further locations and location pages
  • Consistent rules for all branch profiles so your team maintains them properly
  • Ongoing content production instead of one-off texts
  • Reporting per location
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Included in every package

  • Direct contact with me, no account management in between
  • No minimum term, cancellable monthly
  • Monthly reporting in plain language
  • Access to my network for web design, Google Ads and link building
  • Coordination with your agency or IT when needed

One-off services without ongoing work

Not every project needs ongoing work. For many smaller websites an analysis with subsequent implementation is enough. All prices are entry prices, the actual scope depends on the size of your website.

One-off SEO strategy

Keyword map, site structure and a prioritised roadmap. After that you can implement it yourself or have it implemented.

from $1,790

Talk about it

SEO audit

Technology, structure and content reviewed. The result is a list sorted by impact, not an 80 page PDF.

from $1,190

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Keyword and potential analysis

What is being searched for in your market, what of it is worth it, and in which order.

from $950

Talk about it

Workshop for in-house teams

So your team can carry on by themselves instead of needing permanent support.

from $650

Talk about it

Indexing check

Which of your pages does Google know at all, which it does not, and why.

from $590

Talk about it

GEO check

For which questions do ChatGPT, Perplexity and Google AI name you today, and who they name instead.

from $300

Talk about it

Content package

Researched and written texts, pages or articles, in a defined scope.

from $120 per text

Talk about it

What drives the price

The range does not come from me picking a number. It comes from projects having very different amounts of substance. Four things decide:

  • The state of the technical basis

    A website that has grown over years with legacy issues takes months before content can have any effect at all.

  • Competition in your niche

    Going up against established portals takes a different effort than a niche where nobody works properly yet.

  • The size of the website

    Ten pages behave differently from ten thousand URLs with filters and variants.

  • Whether content is created from scratch

    Reworking what exists is faster than writing from nothing.

Why this is cheaper than an agency

Agency

The price covers account management, sales, offices and several layers between you and the person actually doing the work. That has advantages on large projects with many people involved. On smaller projects you mostly pay for the structure.

Freelancer

You talk to the person who also does the work. No overhead, no handing down to juniors, shorter paths. In return there are not three of me, and on very large projects I bring in my network rather than pretending I can do everything alone. More on SEO Freelancer.

Frequently asked questions about pricing

Why do all three areas cost the same?

Because scope determines the price, not the discipline. A month of work on a shop is not worth more or less than a month on a local website. What differs is the deliverables, and those you can see above per area.

Is there a minimum term?

No, cancellable monthly. Realistically you should still expect six to twelve months before work turns into a reliable flow of enquiries. Stopping after three months means paying for the build-up without the harvest.

How many hours go into a package?

That is deliberately not part of the agreement. You buy a defined scope, not a time budget. If a task goes faster than expected, that is my risk and not your problem.

What is not included in the price?

Ad budget, link budget, licences for your own tools and developer time on your side. My tools are included. When development work is needed, your IT or agency gets finished tickets from me instead of jargon.

Can you guarantee position 1?

No, and nobody can do that honestly. At the start I define what we measure success against, and I report against it every month. If something is not working, that is in the report.

What if I do not want an ongoing package?

Then take a one-off service. For many smaller websites an audit with subsequent implementation is enough, and it runs for a while without support.

Do you work for agencies as well?

Yes, as a white-label partner behind the scenes. Different terms apply there, see White Label SEO.

Not sure which package fits?

Tell me briefly what it is about. I will give you an honest answer on what makes sense, even if that means it is not worth it right now.

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