In most shops the bulk of organic revenue comes from category pages nobody maintains. That is exactly where I unlock the potential you have already paid for.
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Clean up first, then build.
I look at which URLs are indexed and which of them are ballast: filters, sorting, variants, pagination. In shops that is almost always the first lever.
Which categories have demand you are not capturing today, and which products could rank if their page were more than a manufacturer description?
The category architecture gets built to follow search demand. On top come contents that turn a product list into a page that can rank.
Product copy, attributes and structured data get set up so Google and AI systems understand what the product does and who it is for.
We track visibility and revenue per category, not just the total, and add where the work pays off.
The levers differ a lot depending on how large your range is.
Few products, but ones that need explaining. Here technology does not win, content does: whoever answers the questions around the product best gets the purchases.
The range grows faster than the structure. Typical signs are categories nobody planned and products taking rankings from each other.
From a few thousand products on, technology decides. Filter URLs, variants and pagination create volume that eats crawl budget and returns nothing.
Pick an area to see what it actually involves.
In almost every shop categories are the strongest landing pages and at the same time the least maintained. I give them a clear focus, their own content and a structure that follows search demand rather than the inventory system.
Manufacturer descriptions sit on hundreds of shops at once and therefore rank nowhere. I make sure your product pages get their own substance, with properties, use cases and the questions people really ask before buying.
Filters, sorting and variants create thousands of URLs in every shop that nobody searches for. I clarify what should be indexed and what should not, and implement it cleanly rather than blocking everything wholesale.
Variants, pagination and several routes to the same product mean your shop competes against itself. I clear that up with canonicals and clear rules, without losing rankings.
Price, availability, reviews and properties belong on the page in machine-readable form. That decides rich results in Google and whether an AI can recommend your product at all.
In large shops link strength gets lost in the depth. I rebuild internal linking so the pages with revenue potential get the strength they need to rank.
Shopify, Shopware and WooCommerce each have their own quirks, from fixed URL structures through collections to plugin chaos. I know the typical traps and work with the system rather than against it.
A total figure does not tell you whether the work pays off. I report visibility and revenue separately by category so it becomes visible where to add next.
Through the A/B tests and optimizations we increased our conversion rate by 23%. The collaboration was structured and results-driven.
Richard supported us strongly with SEO and A/B testing. For some of our products we achieved a 13% conversion uplift while making performance more stable.
Great work. Richard supported us with various SEO perspectives, including AI Search. I can recommend him without reservation.
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Above all the volume. Through filters, sorting and variants a shop creates a very large number of URLs, most of which have no search value. A large part of the work is therefore keeping ballast out of the index and making the few important pages strong.
In most shops category pages bring the larger share of organic revenue, because the queries are more general and the volume higher. Product pages mainly pay off for branded products with their own demand and for items that need explaining.
No. The same description sits on many shops at once, so there is no reason to show your page in particular. Own content with use cases, properties and real buying questions is one of the strongest levers on product pages.
Mainly Shopify, Shopware and WooCommerce. The SEO principles are the same everywhere, but each system has its own quirks around URL structures, variants and performance. I know those traps and plan for them from the start.
Technical clean-up often works within weeks, because Google suddenly crawls the shop more efficiently. For noticeable revenue growth through categories you should plan six to twelve months, depending on range and competition.
Especially then. Organic revenue reduces your dependence on ad budget and improves contribution margin per order. In many shops the categories currently running ads deliver considerably more organically once they are set up properly. The same work on product data is also what lets AI systems recommend your products at all, see E-Commerce GEO.
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Tell me briefly which shop you run and where it is stuck. I will get back to you within 24 hours with an honest assessment.
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