834,000+
Total Clicks
organic traffic
€91,000
Traffic Value
according to Sistrix
18,000+
Clicks Per Day
peak performance
The Starting Point
An established online marketplace for precious metals: gold, silver, platinum as coins, bars, and more. The domain had been on the market for a long time and had solid baseline visibility with several thousand clicks per month.
The problem: There was no structured SEO strategy. Optimizations were implemented sporadically, without clear focus on the most revenue-relevant keywords. This left significant potential untapped while competitors systematically gained visibility.
The Challenge
- Protect existing traffic: Nothing can break with an established shop
- Missing prioritization: Which keywords actually drive revenue?
- Strong competition: Large dealers and comparison portals dominate the SERPs
- Two search intents: Serve purchase-ready users and information seekers simultaneously
My Approach
Instead of individual measures, we set up a structured SEO program:
The Path to Results
Audit & Keyword Analysis
Complete capture of all relevant keywords in the precious metals market. Prioritization by search volume, competition, and revenue relevance.
Technical Optimization
Crawl budget optimized, loading times improved, structured data implemented for all products.
Transactional Keywords
Systematic optimization of category and product pages for 'buy gold', 'buy silver' and all product variants.
Informational Keywords
Content development for 'gold price', 'silver price'. High-volume keywords close to purchase decision.
The Results
Within 16 months, organic traffic grew from under 1,000 to over 18,000 clicks per day on peak days. In total, 834,000+ clicks were generated with 39 million impressions. Traffic value according to Sistrix is €91,000 monthly.
Key Numbers
- 834,063 clicks total organic traffic
- 39 million impressions in Google
- 18,000+ clicks/day on peak days (December 2025)
- €91,000 traffic value according to Sistrix
- 11,682 keywords ranking in Germany
- 653 AI Citations in Google AI Overviews, AI Mode and ChatGPT
What This Means for the Client
- Higher competitiveness: The shop is now visible for all important terms around precious metals. From “buy gold” to “current gold price”. That wasn’t the case before.
- Sustainable visibility: Rankings are stable. Traffic comes continuously, not through short-term peaks. This enables better planning.
- Qualified traffic: Visitors actively search for gold and silver products or inform themselves about current prices. Both are users with high purchase probability.
- AI Presence: With 653 AI Citations, the shop is also visible in Google AI Overviews, AI Mode and ChatGPT – a competitive advantage for the future.
Saved Advertising Costs
The organic traffic is worth €91,000 per month. That’s money the client doesn’t have to spend on Google Ads to achieve the same visibility.
What You Should Consider If You Have a Similar Shop
- Prioritize by revenue potential: With a shop with thousands of products, you can’t optimize everything at once. The keyword analysis showed that 80% of revenue potential is in about 50 keywords. Focus there first.
- Don’t underestimate informational keywords: “Gold price” has many times the search volume of “buy gold”. Those who don’t capture these users leave them to the competition.
- Technical foundation first: With over 10,000 product pages, crawling efficiency becomes a ranking factor. Without technical optimization, content measures become visible much more slowly.
Do you have an established shop with untapped potential? Let’s talk about your growth strategy →