3,551
Top 10 Rankings
for relevant keywords
786
Top 3 Rankings
with high click rate
213
Position 1
for main keywords
The Starting Point
A well-known baby brand from the US wanted to gain a stronger foothold in the German market. We had previously worked together in the Google Ads area, then SEO was added as another channel.
The special challenge: A prescribed US design that wasn’t optimal for the German market but couldn’t be changed.
The Challenge
- Fixed US design without customization options
- Technical limitations due to global requirements
- German market with different user expectations
- Existing Ads traffic that should be complemented by SEO
My Approach
The Path to Results
Working With What's There
Instead of despairing over the design: Focus on influenceable factors like technology and content.
Technical Shop Optimization
Loading times optimized, crawling improved, structured data implemented, mobile performance increased.
New Guide Section
Building a comprehensive content section around baby, pregnancy, and parenting.
Conversion Focus
Strategic CTAs, links to product pages, optimized conversion paths.
The Results
12+ months of continuous growth. Today the shop ranks for over 3,500 keywords in the top 10, of which 213 in position 1.
What This Means for the Client
- Proof that constraints don’t have to be an obstacle. The US design wasn’t ideal, but by focusing on technology and content, we were still able to grow.
- Ongoing optimization. The collaboration continues with continuous content production and technical development.
Saved Advertising Costs
The organic traffic has significant value. That’s money the client doesn’t have to spend on Google Ads to achieve the same visibility.
What You Should Consider If You Have Similar Constraints
- Perfect conditions aren’t necessary. Pragmatism and focus on the right levers deliver results.
- Technology in the background. Even without design control, much can be optimized in terms of loading time, crawling, and structured data.
- Content as a growth lever. Independent of design, good content can build organic visibility.
Do you have technical or organizational constraints? Let’s talk about your SEO potential anyway →