The Starting Point
Bewerbung-Schreiber.com is a career service that helps people write perfect resumes and land their dream job. The service is high-quality, but little of that was visible online.
At project start: less than 100 clicks per month. Barely any visibility for relevant keywords, no content strategy, no systematic backlink building.
The Challenge
- Minimal traffic with under 100 monthly clicks
- No SEO strategy in place
- Competitive niche with established players
- Niche keywords that need to lead to real inquiries
My Approach
Complete SEO Strategy from Scratch
Before we started, we developed a comprehensive strategy:
- Keyword research for the entire resume market
- Prioritization by conversion potential
- Content roadmap for 12+ months
- Technical audit and quick wins identified
Content as Main Lever
The content area became the central growth driver:
- Guide articles on resume topics
- Landing pages for specific services
- Keyword clusters around career topics
- Regular publication following editorial calendar
Systematic Backlink Building
Parallel to content, we continuously built backlinks:
- Outreach to relevant career portals
- Guest posts on topic-relevant sites
- Natural link profile through high-quality content
- Focus on qualitative over quantitative links
UX and Technology
We strengthened the technical foundation alongside:
- Core Web Vitals optimized
- Conversion optimization of landing pages
- Mobile user experience improved
- Structured data implemented
The Results
Within 12 months: 10x traffic increase.
| Metric | Before | After |
|---|---|---|
| Monthly Clicks | < 100 | 1,000+ |
| Growth | - | 10x |
| Period | - | 12 months |
Quality Over Quantity
The crucial thing: These aren’t just any clicks. The traffic comes from people actively searching for resume help. Niche keywords with real purchase intent instead of vanity traffic.
Ongoing Collaboration
The work continues:
- Continuous content production
- Ongoing backlink building
- Regular UX optimizations
- Technical development
Lessons Learned
For service providers like career services, it’s not about mass but relevance. 1,000 clicks from people who want to have a resume written are worth more than 10,000 clicks from people just looking for a template.
The key: Content and backlinks as a dual strategy. Content builds relevance, backlinks strengthen authority. Both together result in sustainable growth.
Are you a service provider looking to be found online? Let’s talk about your SEO strategy