SEO & GEO Freelancer
Richard Roth
Richard Roth is an SEO and GEO freelancer with more than five years of experience. He has delivered over 80 projects, from local service businesses to international online shops, with a 100 percent job success rate on Upwork. His focus is on sustainable organic growth and on visibility in AI search systems such as ChatGPT and Perplexity. Many agencies book him as a white-label partner who delivers behind the scenes while the client relationship stays with the agency.
- 80+
- Projects
- 5+
- Years of experience
- 100%
- Job success
Articles by Richard
AI Advertising in 2026: An Overview of Ads in AI Systems
AI advertising means paid placements in AI systems like ChatGPT. An overview of the channels, the EU rollout and why an early start pays off now.
Read article
What Do ChatGPT Ads Cost? Prices, Budget and Cost Logic
What ChatGPT Ads cost depends on budget, industry and competition. Here is how the cost logic works and what budget makes sense to start with.
Read article
ChatGPT Ads vs. Google Ads: What Is the Difference?
ChatGPT Ads and Google Ads reach users in different moments. A comparison of placement, intent, cost and when each channel pays off.
Read article
GEO vs. ChatGPT Ads: Do I Have to Pay for AI Visibility?
GEO brings organic visibility in AI answers, ChatGPT Ads bring paid visibility. A comparison of when each pays off and why the combination works best.
Read article
How to Run ChatGPT Ads: A Step-by-Step Guide
How to run ChatGPT Ads: from account setup and campaign build to management. The steps for a clean start in the new advertising channel.
Read article
What Are ChatGPT Ads? Advertising in ChatGPT Explained
ChatGPT Ads are paid placements inside ChatGPT. Here is how advertising in ChatGPT works, since the EU rollout, and who it pays off for.
Read article
GEO Checklist: Become Visible in AI Answers in 8 Steps
A practical GEO checklist: in 8 steps, make your brand visible as a source in ChatGPT, Perplexity and Google AI Overviews. Ready to work through.
Read article
What Does a GEO Freelancer Cost? Prices and Models
What a GEO freelancer costs depends on the model: audit, project or ongoing support. Here is how to budget for GEO realistically, without agency overhead.
Read article
What Is GEO (Generative Engine Optimization)? Simply Explained
GEO stands for Generative Engine Optimization: optimizing to be recommended in AI answers from ChatGPT, Perplexity and Google AI. Here is how it works.
Read article
How to Get Recommended by ChatGPT: 6 Ways to More AI Visibility
How your brand gets recommended as a source in ChatGPT and Perplexity: clear facts, strong entities, trust signals and clean technology.
Read article
Outsourcing SEO: Is It Worth It for Agencies?
Outsource SEO instead of building it in-house: when SEO outsourcing pays off for agencies, which models exist and what to look for in a partner.
Read article
SEO vs. GEO: The Difference Simply Explained
SEO gets you into the search results, GEO into the AI answer. What sets SEO and GEO apart, what they share, and when you need both.
Read article
What Is White Label GEO? AI Visibility Under Your Branding
White label GEO: a partner makes your agency's clients visible in ChatGPT, Perplexity and Google AI, under your branding. Here's how it works.
Read article
What Is White Label SEO? Definition, Process and Benefits
White label SEO: an external partner does the SEO work, the result goes to your client under your branding. Here's how it works.
Read article
How Much Does White Label SEO Cost? Pricing Models and Margins
What white label SEO costs depends on the model: hourly, per project or retainer. How to calculate your markup and margin as an agency.
Read article